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1 min minutes
Pulp 22Inspiration

Sticker simplicity

A smart way to minimise waste
Graphic designPackagingPrintingSustainability

Flock is a new British company, launched in 2021, that delivers home-cooking and baking, using local and seasonal ingredients. British studio Caravan worked with freelance designer Engy Elboreini to create a visual identity that sought to ‘capture the joy of sharing food’. Their designers’ solution was a system of patterns and colours applied to packaging tape and different sized stickers printed on uncoated stock – 197gm2 Adhesive Adhoc Gesso. Flock buys off-the-shelf packaging – bags and food boxes – and adds the stickers in a multitude of ways: a fun approach that keeps design in-house and minimises waste.

engyelboreini.com

caravanstudio.co.uk

flocksuffolk.com

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Pulp 22 Articles

Inspiration 16/03/2023

Blind emboss vision: type without ink

‘Villalón is inspired by nature, so choosing the right paper was essential'
Graphic designPrintingPublishing
Inspiration 09/03/2023

Legendary wine labels: friendly environment

The online campaign foregrounds winemakers Iole and Paolo, and their role as ‘conscious selectors’
Graphic designLabelPackagingPrinting
Inspiration 16/11/2022

Gallery of gold

A poster series at Milan’s newest museum honours the ‘Masters of the Compasso d’Oro’ award. By Michèle Woodger
Corporate communicationGraphic designPrinting
Inspiration 13/09/2022

Food fundamentals

Recycled paper for artisanal flour
Graphic designIllustrationPackagingSustainability

In Pulp 22

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