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2 min minutes
Pulp 22Inspiration

Legendary wine labels: friendly environment

The online campaign foregrounds winemakers Iole and Paolo, and their role as ‘conscious selectors’
Graphic designLabelPackagingPrinting

Lettera7 has created labels for Iole Andreotti with drawings that evoke legends of stars, lovers, moon, wolves and sun. The online campaign foregrounds winemakers Iole and Paolo, and their role as ‘conscious selectors’, travelling far and wide across the mountain region of Irpinia (now Avellino) to discover grapes, growers and fellow winemakers. The yellow label for Fiano di Avellino ‘19 Giugno’, a white wine, was printed and foiled on Tintoretto Gesso Ultra WS. The red and blue labels for ‘Incontro’ (from the Aglianico black grape) and ‘Passo a Due’ (Taurasi) were printed and foiled on Tintoretto Gesso.

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Featured Materials

Tintoretto

The uncoated natural papers in the Tintoretto range are made from pure ecological ECF cellulose, FSC™ certified, and felt-marked.

Pulp 22 Articles

Inspiration 16/03/2023

Blind emboss vision: type without ink

‘Villalón is inspired by nature, so choosing the right paper was essential'
Graphic designPrintingPublishing
Inspiration 24/11/2022

Sticker simplicity

A smart way to minimise waste
Graphic designPackagingPrintingSustainability
Inspiration 16/11/2022

Gallery of gold

A poster series at Milan’s newest museum honours the ‘Masters of the Compasso d’Oro’ award. By Michèle Woodger
Corporate communicationGraphic designPrinting
Inspiration 13/09/2022

Food fundamentals

Recycled paper for artisanal flour
Graphic designIllustrationPackagingSustainability

In Pulp 22

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