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2 min minutes
Pulp 22Inspiration

Blind emboss vision: type without ink

‘Villalón is inspired by nature, so choosing the right paper was essential’
Graphic designPrintingPublishing

Arce Studio’s pressbook for interior design studio Villalón has a completely ink-free, embossed cover on Materica 360 g/m2, and the business cards employ the same minimal approach and material. ‘Villalón is inspired by nature, so choosing the right paper was essential,’ says principal Rebeka Arce, who has worked in Berlin and Bilbao, and is now based in Madrid. ‘Materica perfectly transmits warm sensations through its texture.’

For Hazte rico, vende humo [Get Rich, Sell Smoke], a ‘book for scammers’ published by satirical publisher PutosModernos, Arce designed the volume like a manual. The cover features blind embossing on Splendorlux Metal Gold.

byarce.com

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Featured Materials

Materica

Pulp-coloured papers and boards made with 40% CTMP fibres, 25% pure environmentally friendly fibres, 20% recycled material and 15% cotton fibres.

Splendorlux Metal

High gloss one-side cast-coated pulp coloured boards. Light matt coating on reverse side. The cast-coated side is surface dyed with metallic pigments and a protective water-based gloss varnish. FSC® certified made with ECF pulp.

Pulp 22 Articles

Inspiration 09/03/2023

Legendary wine labels: friendly environment

The online campaign foregrounds winemakers Iole and Paolo, and their role as ‘conscious selectors’
Graphic designLabelPackagingPrinting
Inspiration 24/11/2022

Sticker simplicity

A smart way to minimise waste
Graphic designPackagingPrintingSustainability
Inspiration 16/11/2022

Gallery of gold

A poster series at Milan’s newest museum honours the ‘Masters of the Compasso d’Oro’ award. By Michèle Woodger
Corporate communicationGraphic designPrinting
Inspiration 13/09/2022

Food fundamentals

Recycled paper for artisanal flour
Graphic designIllustrationPackagingSustainability

In Pulp 22

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