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1 min minutes
Pulp 22Inspiration

Food fundamentals

Recycled paper for artisanal flour
Graphic designIllustrationPackagingSustainability

When Agricola Romaniello, an artisanal family business, needed an identity design, they called on Top Award-winning agency Lettera7, also based in southern Italy. The designers’ hand-drawn visual language reflects the handcrafted aspects of the company’s products together with a logo – a circle – that signifies a millstone. The packaging for Agricola Romaniello’s cereals, flours and grains uses Materica Limestone 250 g/m2, pulp-coloured papers and boards made with 40% CTMP fibres, 20% recycled fibres, 15% cotton fibres and 25% pure environmentally friendly ECF fibres. Lettera7’s design system aims to project the client’s personality and its ‘strong link to the region’.

agricolaromaniello.it

lettera7.design

Featured Materials

Materica

Pulp-coloured papers and boards made with 40% CTMP fibres, 25% pure environmentally friendly fibres, 20% recycled material and 15% cotton fibres.

Pulp 22 Articles

Inspiration 16/03/2023

Blind emboss vision: type without ink

‘Villalón is inspired by nature, so choosing the right paper was essential'
Graphic designPrintingPublishing
Inspiration 09/03/2023

Legendary wine labels: friendly environment

The online campaign foregrounds winemakers Iole and Paolo, and their role as ‘conscious selectors’
Graphic designLabelPackagingPrinting
Inspiration 24/11/2022

Sticker simplicity

A smart way to minimise waste
Graphic designPackagingPrintingSustainability
Inspiration 16/11/2022

Gallery of gold

A poster series at Milan’s newest museum honours the ‘Masters of the Compasso d’Oro’ award. By Michèle Woodger
Corporate communicationGraphic designPrinting

In Pulp 22

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