When Agricola Romaniello, an artisanal family business, needed an identity design, they called on Top Award-winning agency Lettera7, also based in southern Italy. The designers’ hand-drawn visual language reflects the handcrafted aspects of the company’s products together with a logo – a circle – that signifies a millstone. The packaging for Agricola Romaniello’s cereals, flours and grains uses Materica Limestone 250 g/m2, pulp-coloured papers and boards made with 40% CTMP fibres, 20% recycled fibres, 15% cotton fibres and 25% pure environmentally friendly ECF fibres. Lettera7’s design system aims to project the client’s personality and its ‘strong link to the region’.