• It
Sign in Get Pulp Pulp 27
Pulp
Sign in Get Pulp Pulp 27
Pulp
  • Inspiration87
  • Stories82
  • News169
  • Pulp Archive
  • Materials Index
  • About Pulp
  • Tell Us
  • Sign in
  • Get Pulp
  • Pulp 27
  • It
Browse Themes
Corporate communicationDigital printingGraphic designIllustrationInterviewsLabelLarge formatPackagingPeople & PaperPhotographyPrintingPublishingSustainabilityInspirationStoriesNews
Pulp

Log-In

Please enter your credentials to access all Pulp contents.

Forgot your password?

New to Pulp? Register for free

New to Pulp?

Register for free to have full access to our content.

Register

3 min minutes
News

Architectural playground

Happytecture, the latest book from Counter-Print, features striking visual stories by photographers Anna Devís and Daniel Rueda
PhotographyPrintingPublishing

Spanish photographers Anna Devís and Daniel Rueda are the creative duo behind Happytecture. Their photographs featured in the new book feature humour and dynamic visuals, accompanied by playful surprises and a touch of whimsy. They use everyday locations and architecture as a place for creativity and exploration in storytelling.

Devís has a background as a designer and illustrator, bringing an artistic sensibility. Rueda, with a background in architectural photography, focuses on the technical aspects. The couple have a hands-on approach to the creative process, starting from a sketch to prop making or modelling, all the way to the finished project. They always work with natural light and, apart from some basic image processing, their scenes are created without the use of photo-editing software.

Devís explains that their work is ‘a game of perspectives where everything has to fit perfectly’. The book features three different series based upon photographs that Devís and Rueda have captured. The ‘Curiocities series’ brings imaginative and comedic compositions within the backdrop of anonymous buildings and was sparked by the duo’s shared interest in architecture. The ‘Pink-a-boo! series’ focuses on the location of La Muralla Roja, a postmodern apartment complex located in Calpe, Spain. And lastly, the ‘What the Hat?! series’ explores the link between fashion and architecture.

The book is published by Counter-Print, an independent British online bookstore founded in 2008 by Jon Dowling and Céline Leterme.

In the book Devís states, ‘Our goal is to brighten up people’s day … and show people that we can all find beauty in the ordinary around us.’

Paper: Symbol Tatami White

annandaniel.com/series/happytecture

counter-print.co.uk/products/happytecture

Anna Devís + Daniel Rueda Instagram

Daniel Rueda + Anna Devís Instagram

Counter-Print Books Instagram

Featured Materials

Symbol Tatami

Coated papers and boards made with environment-friendly ECF pure cellulose, FSC® certified, high bulk, white and ivory colour, coated on both sides with matt finishing.

Related articles

Stories 11/04/2024

The world of digital print

In this special section of Pulp, we look into the exciting world of digital printing
Digital printingPrinting
Stories 05/01/2023

Living by numbers

Calendars remind us of the passing of time. Introduction by Elizabeth Glickfeld. Case studies by Sarah Snaith
Graphic designIllustrationPrinting
News 19/01/2023

A smile in a bottle

Studio Levinsky has put joy at the heart of its new identity for beer and restaurant brand Doppio Malto
Graphic designLabelPackagingPrinting
News 08/05/2025

Drawing on nature

Art director Ariane Spanier creates a dimensional object with the latest edition of her ‘bookazine’
Graphic designPrintingPublishing
Pulp © 2025
Fedrigoni
Fedrigoni
COOKIE POLICY PRIVACY POLICY ACCESSIBILITY STATEMENT
Pulp © 2025