On 16 May 2017, Fedrigoni teamed up with TM Studio’s Johnny Tsevdos and Danny McNeil to devise a label and packaging design event in London’s Priory Church of the Order of St John. The event, introduced by Fedrigoni’s Chiara Medioli and Arconvert’s Susana Fajardo, aimed to inform UK designers about Fedrigoni Group’s self-adhesive ranges manufactured by Arconvert. Tsevdos said: ‘We wanted guests to discover more about the world of labels in a lesser-trodden and unusual place. The church also echoed the grandeur and heritage of Fedrigoni which harmoniously contradicts the minimal identity we created for Label Lab.’
The speakers were Atlas co-founder Pablo Martín, branding and packaging blogger Richard Baird, Here Design’s design director Andy Giddings and Xavier Bas of Xavier Bas Disseny. Martín, Giddings and Bas drew upon recent label design projects that have come into their studios, discussing the ways in which they have imbued packaging with the spirit of each product and brand.