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Detail of the packaging for The Balvenie Triple Cask 16, designed by Here.

7 min minutes
Pulp 11Stories

Stick together

Sarah Snaith reports from Fedrigoni’s 2017 Label Lab event in London, which featured designers Xavier Bas, Pablo Martín (Atlas) and Andy Giddings (Here Design)
Graphic designLabelPackagingPrinting

Detail of the packaging for The Balvenie Triple Cask 16, designed by Here.

The Label Lab audience.
Xavier Bas speaking from the altar at London’s Priory Church of the Order of St John. Bas was one of four speakers at Label Lab, the label and packaging design event in May 2017 organised by Fedrigoni with curatorial help from TM Studio.


On 16 May 2017, Fedrigoni teamed up with TM Studio’s Johnny Tsevdos and Danny McNeil to devise a label and packaging design event in London’s Priory Church of the Order of St John. The event, introduced by Fedrigoni’s Chiara Medioli and Arconvert’s Susana Fajardo, aimed to inform UK designers about Fedrigoni Group’s self-adhesive ranges manufactured by Arconvert. Tsevdos said: ‘We wanted guests to discover more about the world of labels in a lesser-trodden and unusual place. The church also echoed the grandeur and heritage of Fedrigoni which harmoniously contradicts the minimal identity we created for Label Lab.’

The speakers were Atlas co-founder Pablo Martín, branding and packaging blogger Richard Baird, Here Design’s design director Andy Giddings and Xavier Bas of Xavier Bas Disseny. Martín, Giddings and Bas drew upon recent label design projects that have come into their studios, discussing the ways in which they have imbued packaging with the spirit of each product and brand.

‘The packs reveal more when viewed up close in the hand.’

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Featured Materials

Tintoretto

The uncoated natural papers in the Tintoretto range are made from pure ecological ECF cellulose, FSC™ certified, and felt-marked.

Cotone

The Cotone range includes treefree papers with a precious felt-marked texture a different nuances including black pulp-dyed versions, which make it one of the must-have self-adhesive papers preferred by label designers all over the world.

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