Lettera7 has created labels for Iole Andreotti with drawings that evoke legends of stars, lovers, moon, wolves and sun. The online campaign foregrounds winemakers Iole and Paolo, and their role as ‘conscious selectors’, travelling far and wide across the mountain region of Irpinia (now Avellino) to discover grapes, growers and fellow winemakers. The yellow label for Fiano di Avellino ‘19 Giugno’, a white wine, was printed and foiled on Tintoretto Gesso Ultra WS. The red and blue labels for ‘Incontro’ (from the Aglianico black grape) and ‘Passo a Due’ (Taurasi) were printed and foiled on Tintoretto Gesso.