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Pulp 21

Fedrigoni’s new identity
Harry Pearce, Pentagram
Forma: Fedrigoni’s new corporate typeface
Core Linerless Solutions
Logos from New Zealand
Fedrigoni Top Award 2021

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Pulp 21 Articles

Stories 20/03/2025

Fedrigoni Top Award 2021

Simon Esterson, chair of the Award jury, sets the scene for a selection of the 2021 winners
Graphic designIllustrationLabelPackagingPrintingPublishing
Inspiration 23/02/2023

Under and over

Core Linerless Solutions® transforms what was once wasted into a resource. By Andrew Robertson
LabelPackagingSustainability
Inspiration 21/06/2022

The ideal letterform

Fedrigoni’s new corporate typeface is a 1960s classic, designed by an argumentative committee of Italian design legends. By Alessandro Colizzi
Graphic designPrintingPublishing
Stories 21/06/2022

The bloodline of a brand

Fedrigoni’s new identity has been forged by Pentagram partner Harry Pearce. Mark Sinclair reports
Corporate communicationGraphic designInterviews
Inspiration 30/05/2022

For the love of logos

A new book details some timeless identity symbols from New Zealand. By John L. Walters
Graphic designIllustration

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