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Identity system for The Old Vic theatre in London uses bold type (Akzidenz Grotesk Bold Extended), a straightforward grid and ever-changing colour combinations, 2016.

5 min minutes
Pulp 21Stories

The long game

Since the 1990s, Harry Pearce has shown a flair for big identity design projects, with a track record of clients that include retailers, cultural institutions and not-for-profits. By John L. Walters
Graphic designLabelLarge formatPrinting

Identity system for The Old Vic theatre in London uses bold type (Akzidenz Grotesk Bold Extended), a straightforward grid and ever-changing colour combinations, 2016.

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Pulp 21 Articles

Stories 20/03/2025

Fedrigoni Top Award 2021

Simon Esterson, chair of the Award jury, sets the scene for a selection of the 2021 winners
Graphic designIllustrationLabelPackagingPrintingPublishing
Inspiration 23/02/2023

Under and over

Core Linerless Solutions® transforms what was once wasted into a resource. By Andrew Robertson
LabelPackagingSustainability
Inspiration 21/06/2022

The ideal letterform

Fedrigoni’s new corporate typeface is a 1960s classic, designed by an argumentative committee of Italian design legends. By Alessandro Colizzi
Graphic designPrintingPublishing
Stories 21/06/2022

The bloodline of a brand

Fedrigoni’s new identity has been forged by Pentagram partner Harry Pearce. Mark Sinclair reports
Corporate communicationGraphic designInterviews

In Pulp 21

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