Nestled in the heart of Valpolicello, a renowned wine region in northern Italy, creative studio Advision has a distinctive approach for packaging in the food and beverage sector. Recently the studio teamed up with ArchivaGroup, an Italian company that specialises in digital transformation and document management, to develop a limited-edition label that transforms data into storytelling.
Starting with a bottle of Valpolicello Ripasso from Corte Giara Winery, Advision created a multi-layered packaging experience that was different for every ArchivaGroup customer that received them. Each one-of-a-kind wine label was printed (by Grafical, near Verona), on an HP Indigo digital press using the applications Mosaic and Collage, with variable data that included the recipient’s name, along with visual patterns and colours that represent how ArchivaGroup helps reduce the global impact of that specific customer’s processes. Advision art director Matteo Zantedeschi says, ‘In this project, data is not just a starting point – it’s the driving force.’
The label is printed on Fedrigoni’s Re-Play range, the first example of upcycling in the self-adhesive industry within a closed-loop recycling system. A small, yet unique detail featured on the label is precision Luxoro KURZ’s laser seamless foil with micro-engraved dies of the ArchivaGroup’s logo mark, produced by German-based stamping manufacturer Hinderer+Muehlich.
The packaging also includes a paper wrapper made from Arena ExtraWhite Smooth 90g/m2, which has a semi-transparent element, creating a layered effect over the label below. There is also an outer carton for the bottle that uses Sirio Color Black with silver ink and hot foil printing.
The textures and vibrant colours of the labels, combined in a unique way, tell the story of collaboration with ArchivaGroup.
Papers:
Re-Play Nature White WS FSC
Arena ExtraWhite Smooth 90g/m2
Sirio Color Black