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The sample set designed by Studio Sutherl& for Boss Box in collaboration with Fedrigoni Papers. Design: Jim Sutherland and Alice Tosey, Studio Sutherl&.

2 min minutes
Pulp 08Inspiration

Internal rhymes

Boxes in Boxes uses a famous rhyme to demonstrate its ingenious construction. By Sarah Snaith
Graphic designPackagingPrinting

The sample set designed by Studio Sutherl& for Boss Box in collaboration with Fedrigoni Papers. Design: Jim Sutherland and Alice Tosey, Studio Sutherl&.

The open clamshell ‘goat’ box with the ‘dog’ box sitting snugly within.
The ‘fly’ casebound book’s cover uses Sirio Pearl Graphite 125 g/m2.

When UK printer Boss Print launched a new sibling company Boss Box in 2016, they called upon graphic designer Jim Sutherland to come up with a sample set that could showcase the company’s full range of luxury box packaging. For Boxes in Boxes Sutherland chose to nest the seven types of boxes one inside the other with a casebound specification book at the centre. To give the project a structure, Sutherland used the lyrics of the cumulative children’s rhyme ‘There was an old lady who swallowed a fly’, written by Alan Mills and Rose Bonne in 1952 and made into a hit record by folk singer Burl Ives.

The type on the largest box reads: ‘There was an old lady who swallowed a horse. She’s dead – of course!’, followed by ‘There was an old lady who swallowed a cow, I don’t know how she swallowed a cow!’ and so on. Each fits satisfyingly snugly inside the other and uses a paper colour and texture that reflects the animals in the rhyme: ‘We had a brilliant afternoon at the Fedrigoni studio choosing all the different papers that would work with it: horse-coloured, goat-coloured, yellow for the bird,’ says Sutherland. ‘Cat’ posed the greatest challenge and takes its colour from Russian Blue and British Blue cats.

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Featured Materials

Nettuno

Papers and boards FSC® certified, made with environment-friendly ECF pulp. Uncoated and felt-marked on both sides and pulp-dyed with light-fast colours.

Sirio Pearl

Sirio is a line of natural papers and cardboard with highly lightfast pigments. For packaging; for prints: Sirio Pearl, Sirio Pearl Blend and Sirio Pearl Mèrida.

Ispira

Environmentally-friendly ECF papers and boards FSC® certified. The special soft touch finish on the surface allows a pleasant effect and high printing performances. The 120 gsm is only one-side treated.

Materica

Pulp-coloured papers and boards made with 40% CTMP fibres, 25% pure environmentally friendly fibres, 20% recycled material and 15% cotton fibres.

Sirio Color

An extensive range of pulp-dyed uncoated papers and boards with light-fast colours, available in weights ranging from 80 to 700 gsm. Pure ECF and FSC® certified.

Pulp 08 Articles

Stories 10/06/2022

People and paper: Atelier Tout va bien

For French duo Atelier Tout va bien, the materials of design lie at the heart of their work. By Sarah Snaith
Graphic designInterviewsPublishing
Inspiration 07/06/2022

Black and white and maybe red

A lavish book pays tribute to the complex career of Czech typographer Oldřich Hlavsa. By Linda Kudrnovská
Graphic designPrintingPublishing

In Pulp 08

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