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2 min minutes
News

Beer from the border

A French brewery honours one of the most recognisable peaks in the Pyrenees via its new identity and labels
Graphic designPackaging

The Aussau brewery, based in Pau, southwest France, wanted to create a ‘local, organic and friendly beer brand around a crafted and authentic visual identity,’ says Pette Etcheverry, artistic director at Bleu Juin agency.

Etcheverry selected the distinctive shape of the Midi d’Ossau peak, well known as a symbol of the French side of the Pyrenees, as the basis for the identity. ‘While working on the theme of Ossau Peak – Aussau in the regional language – we oriented ourselves towards a design whose look is reminiscent of old American labels,’ he says.

The designer, whose agency is based in nearby Oloron-Sainte-Marie, designed the shape of the label to suggest an arch – as a ‘gateway to the Ossau valley’ – and used an engraving by French illustrator and lithographer Pierre Gorse (1816-75) as the basis for the design.

Etcheverry then applied Pop-influenced saturated graphic patterns to the range, along with what he describes as ‘heavy, craft-style typography’.

Aussau’s current range includes twelve beers available in 33cl, 75cl and 150cl bottles, and there are six new beers currently in production.

Paper: Tintoretto Gesso Ultra WS

bleujuin.fr

aussau.fr

Bleu Juin Instagram

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