• It
Sign in Get Pulp Pulp 27
Pulp
Sign in Get Pulp Pulp 27
Pulp
  • Inspiration87
  • Stories82
  • News169
  • Pulp Archive
  • Materials Index
  • About Pulp
  • Tell Us
  • Sign in
  • Get Pulp
  • Pulp 27
  • It
Browse Themes
Corporate communicationDigital printingGraphic designIllustrationInterviewsLabelLarge formatPackagingPeople & PaperPhotographyPrintingPublishingSustainabilityInspirationStoriesNews
Pulp

Log-In

Please enter your credentials to access all Pulp contents.

Forgot your password?

New to Pulp? Register for free

New to Pulp?

Register for free to have full access to our content.

Register

1 min minutes
News

A vintage identity

French agency Partisan du Sens brands a special Champagne cuvée for Bollinger
Graphic designLabelPackaging

Parisian agency Partisan du Sens has designed the branding and packaging for B13, a limited-edition cuvée from Bollinger. The name ‘B13’ refers to both the famous Champagne house and the year – 2013. These elements merge together in a monochrome logotype which is embossed on the bottle label and also rendered on the exterior of the box. When the packaging is opened, the ‘B’ is split into a ‘1’ and ‘3’.

The year is significant because of the unique weather conditions that occurred in the Champagne region during 2013: a long winter, followed by a wet spring and hot summer complete with thunderstorms. Bollinger says the identity, ‘is enhanced by the contrast of white and black, echoing the snow and frost so characteristic of 2013 and the Pinot Noir grape variety.’

Rows of vines and the contours of the Reims Mountain are also referenced in the packaging design. Gérald Galdini, design manager at Partisan du Sens, says the project was the first the agency produced during the Covid-19 pandemic, and its development was driven by an eco-friendly approach. The box is 100 per cent recyclable.

Freelife Cento Extra White 120g/m2

www.partisandusens.fr/en/

www.champagne-bollinger.com/

Related articles

News 08/06/2023

Renewal and joy

The Fondation d’entreprise Hermès’ latest greeting card continues a tradition of clever, thoughtful design
Graphic designPeople & PaperPrinting
Inspiration 15/08/2024

Green wave

The packaging for a plant care brand is a sensory experience. By Mark Sinclair
Graphic designPackagingPrinting
News 09/03/2023

Poetry into practice

The design of a new poetry zine featuring ten writers of colour echoes its theme of ‘rage and desire’
Graphic designPeople & PaperPrintingPublishing
Stories 07/06/2022

Loud and proud

Independent publisher Unit Editions finds new ways to reach readers for their big books about design. By John L. Walters. Photographs by David Levene
Graphic designInterviewsPublishing
Pulp © 2025
Fedrigoni
Fedrigoni
COOKIE POLICY PRIVACY POLICY ACCESSIBILITY STATEMENT
Pulp © 2025