Founded in 2010, Soapsmith began with creator Samantha Jameson working from her kitchen table in Hackney, London. The handmade luxury soap, bath and body product company officially launched in 2012 after two years of continuous product development. When starting Soapsmith, Jameson expressed that it ‘combined her passion for beautiful scents and a curiosity for craftsmanship and creativity’.
The Soapsmith range comprises seven signature scents, each inspired by a different area of London. From Camden to Brick Lane to Marble Arch, each scent is delivered through a selection of cleansing and moisturising formulations and is designed to evoke memories through scent.
In 2018, Soapsmith refreshed its branding with the help of London-based design agency Bulletproof. Designer Alison Mehta developed the core brand idea while artist Tom Abbiss Smith designed packaging illustrations. Soapsmith Brand Manager Sarah Tavella says: ‘They were able to capture the raw, vibrant backdrop of the places that inspire Sam’s scents’.
Soapsmith is committed to protecting and restoring the environment and began their transition toward 100% recyclable and / or recycled and biodegradable packaging for all primary and secondary packaging in 2022.
Tavella says, ‘We use Fedrigoni paper for our soaps as it adds texture and gift worthiness to our handmade bars, while protecting them well I the long term.’ The soap labels are printed by London-based printer F. E. Burman.
Soapsmith products can currently be found at Liberty London, Anthropologie, Fortnum & Mason and more.