Doppio Malto is an Italian craft beer producer and a restaurant chain with sites in northern Italy, the UK and France. It has two breweries – the first founded in Erba (2004), the second in Iglesias, Sardinia (2020).
Design studio Levinsky has developed a new visual identity for the brand to coincide with its restaurant expansion. This includes a new bottle top and label design, featuring bespoke lettering.
The studio’s Marco Bortolussi describes Doppio Malto (which translates as ‘double malt’) as ‘a happy place,’ he says, ‘where people can have fun, drink craft beer and enjoy delicious food.’
Levinsky’s desire to respect both ‘tradition and innovation’ is imbued in the labels designed for the bottles. Nine vivid hues, printed on reflective papers, are used across an old-fashioned bottle design inspired by the brew house of the company’s first brewery, embellished with the seal of Doppio Malto’s brewmasters.
Restaurant menus feature stories of ‘food, beer, and conviviality’, says Bortolussi, while handwritten text and the beer masters’ seal are used throughout. The little details complete the approach – the smile on each bottle top complements the human touch evoked by the ‘marker pen’ type.
‘From beer bottles, a rainbow of colours flows through each piece of communication, inside and outside the restaurants,’ says Bortolussi. ‘Place mats and coasters create new and bold colour combinations. The marker pen stroke brings in an amusing and provocative tone of voice … with historical beer factory vibe.’
Papers:
Opp TC Silver Metal 50
Manter range (labels)
Arena bulk (menus)