Milan-based Wanderlust Vision can be best described as multidisciplinary – a hybrid between a brand and an agency that comprises of three main pillars: an event platform; a record label; and a creative agency.
Behind this vision is a multifaceted team of individuals who dive headfirst into a host of collaborative creative ventures. Each has a distinct perspective and robust skillset. Nicolas Barosi trained in fashion communication and comes with a spirited focus on how people connect with one another. Tudor Laurini is the resident music expert, having released and performed many tracks under his pseudonym Klaus. And on the visual front is designer Luca Ricci who has great passion for the materiality of his craft.
The offerings of Wanderlust Vision are as diverse as the team itself, from clothing available such as hoodies and caps, to recordings and a variety of publications available in their online store. Wanderlust Vision has created an all-encompassing brand with their image at the heart of it.
One of the latest book projects from Wanderlust Vision includes the launch of a limited-edition sketchbook. The concept behind the book is that it is reusable, and with a blue elastic-band binding included, the user is able to keep refilling the pages as they fill it up through the years. The cover is silver-ink printed on Sirio Ultra Black and the internal pages use Sirio as well. Designer Luca Ricci expresses his love for the material, the trim, and the paper. He states that the collective uses Fedrigoni paper ‘because of the quality, the colour and the technique they can implement’.
Many of the collective’s works are location-based, merging the place and a multimedia experience together through music and a vision to bring people together to share ‘values, emotions and life stories’. Nicolas Barosi explains, ‘When we want to communicate a place our mission is to promote culture – to tell stories about places and locations.’
Most recently, Wanderlust Vision, in collaboration with the European Parliament and Roma Capitale, launched the Europa Experience on ‘Europe Day’ (9 May 2023), which they describe as ‘a multimedia format created to connect younger generations with European values of equality, freedom, and integration’. It included photographs by Adriano Cisani and a performance with multiple musical tracks by Klaus that guide the viewers on a journey through time and space.
The Wanderlust team have also performed on Mont Blanc and at last year’s Carnet de Voyage in Venice. The Venetian event celebrated the 1600th anniversary of the city in collaboration with local government. Along with an exclusive performance, Wanderlust Vision created a Carnet de Voyage limited-edition book that features an embossed Sirio Ultra Black cover.