This highly prized limited-edition bottle from Italian winery Giocoli is one of the first to use the Re-Play Nature White WS FSC™ self-adhesive material, in which the siliconised glassine paper discarded by printers and end producers is upcycled. This revolutionary process is the result of an exclusive partnership between Les Papeteries de Clairefontaine and Fedrigoni Self-Adhesives. The back label hides an NFC (Near-field communication) tag that permits the wine user to access (via their smartphone) a unique web page that explains the project.