This limited-edition silkscreen poster is designed to mark the premiere of Nitsa 94/96: el giro electrónico, a nostalgic, hour-long documentary about the early days of the Barcelona electronica scene at the Nitsa nightclub.
During those years, Nitsa featured international DJs such as Derrick May, Jeff Mills and Carl Craig and spawned local talent such as DJ Sidereal (the late Aleix Vergés), the club’s first resident DJ. Electronic music festivals such as Sonar and Primavera Sound and superclubs followed in its wake, but Nitsa, a cramped, sweaty space with a revolving dance floor, got there first.
Barcelona studio Mucho was commissioned to design a collectable poster that would promote the movie and evoke the era. The resulting edition of 150 different silver posters commemorates the club’s floor. With the help of screenprinters Taller Vallirana, Mucho’s Pablo Juncadella devised a turning wooden surface for the paper that could be rotated to change the angle of the paper beneath the screen. The paper they chose was Fedrigoni’s Splendorlux Mirror.
The black type was printed in two passes – one for the fixed outer and another for the inner part that was changed 50 times, rotating the base after every three prints. The final pass was for the central dot. Each black variation was printed in one of three fluorescent inks, making an edition of 150 different posters.
The dot is a knowing reference to the ‘acid drugs’ of 1990s club culture, and to the hole in the centre of a vinyl record. The poster promoted the film on the street, and helped prompt an online buzz around the launch.
wearemucho.com
See ‘Sicilian counterpoint‘.