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2 min minutes
Pulp 24Stories

Slow perfume

Perfume is a living experience
Graphic designPackagingPrinting

Maison Crivelli is a contemporary haute perfumerie from Paris. Founder Thibaud Crivelli wanted to capture the sensorial essence of raw materials, and developed what he calls a ‘slow perfume’ philosophy as a way to produce unique scents with sustainably sourced ingredients.

Released in September 2021, the Hibiscus Mahajád scent is contained in an orange bottle with a monogrammed cap. The eco-conscious packaging includes an anthracite box made with Old Mill Bianco paper, which opens slowly to reveal the bottle. The perfume is also paired with an audio-visual soundscape accessible on the product’s webpage. After all, ‘perfume is a living experience,’ Crivelli claims.

See ‘The beauty of understatement‘ from Pulp 24 for more.

Maison Crivelli Instagram

maisoncrivelli.com

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