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2 min minutes
Pulp 24Stories

Eminently hip

Inspired by Brooklyn
Graphic designPackagingPrinting

Brooklyn Soap Company’s mission is clear: to provide natural, vegan grooming products from renewable materials, made especially for men. Inspired by Brooklyn’s apothecaries and flea markets, its new fragrance line had to embody the company’s ethos and origins in an engaging way. To achieve this, BSC paid great attention to detail when designing the packaging, to transform the product into an experience.

Designed by co-founder Viktor Dik, the packaging features various printing techniques, including blind embossing on Tintoretto FSC labels, and the company’s logo stamped with black foil on Savile Row Plain Camel 300 g/m2 boxes. The product can be customised with a name printed both on the box and bottle, making each perfume one of a kind.

Read ‘The beauty of understatement’ in Pulp 24, which includes links to more case studies.

Design: Viktor Dik

Head of Brand: Nico Liebetanz

Paper: Tintoretto FSC, Savile Row Plain Camel 300g/m2

bklynsoap.com

Brooklyn Soap Company Instagram

Featured Materials

Tintoretto

The uncoated natural papers in the Tintoretto range are made from pure ecological ECF cellulose, FSC™ certified, and felt-marked.

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In Pulp 24

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