The Body Care collection of hand creams, shower gels, lotions, bath washes and hand soaps is the latest venture into the world of wellness and beauty by Spanish brand Massimo Dutti. With a focus on delivering exclusive gender-neutral products for daily personal care, the company worked with the Ana Mirats Studio in Barcelona to develop the packaging. The results are four fragrance lines, each associated with a different shade: charcoal grey, white, grey, and taupe, all produced with Freelife Merida 320 g/m2. On the front of each product, a large sans serif title lists key natural ingredients. The results are confident, simple, contemporary and exclusive.
Read ‘The beauty of understatement’ in Pulp 24, which includes links to more case studies.
Design: Ana Mirats
Paper: Freelife Merida 320 g/m2