Atelier Tout va bien, the Dijon-based studio of Anna Chevance and Mathias Reynoird (see Pulp 8), has produced some impressive – and inventive – greetings card designs for the Fondation d’entreprise Hermès in recent years.
The Fondation d’entreprise Hermès promotes learning activities through a range of programmes and initiatives with the aim of supporting craft and nurturing future creative practitioners. Launched by the fashion brand in 2008, the foundation focuses on the transmission of creative skills across the arts.
The Fondation d’entreprise Hermès’ card for 2023 highlights the work of the organisation’s Manuterra programme, the environmental education scheme launched by the company in 2021. The scheme aims to introduce young people to gardening and offers sessions whereby students can learn about and cultivate the natural world.
With this in mind, ATVB interpreted the idea of plants coming into bloom for the latest greetings card, explains Chevance. ‘Blossoming is a symbol [for] the energy of renewal and the joy that comes with it.’
The studio used Arena White Rough 300g because of its ‘special touch and great adaptability to different printing techniques,’ says Chevance. The Fondation d’entreprise Hermès’ graphic guidelines also encourages the use of the particular paper range, according to the studio. The card was printed by Imprimerie du Marais.
Last year, ATVB also designed the card for the foundation’s annual evening event, a special dinner at the Atelier Des Lumières in Paris, an exhibition space that showcases immersive video shows.
The resulting ten-page, roll-fold leaflet was made up of two thick cards and used five spot colours, printed again by Imprimerie du Marais on the translucent paper Pergamenata Bianca 90g and Arena White Rough.
Papers: Arena White Rough, Pergamenata Bianca.
See article in Pulp 08.
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