• It
Sign in Get Pulp Pulp 24
Pulp
Sign in Get Pulp Pulp 24
Pulp
  • Inspiration38
  • Stories44
  • News53
  • Pulp Archive
  • Materials Index
  • About Pulp
  • Tell Us
  • Sign in
  • Get Pulp
  • Pulp 24
  • It
Browse Themes
Corporate communicationDigital printingGraphic designIllustrationInterviewsLabelLarge formatPackagingPeople & PaperPhotographyPrintingPublishingSustainabilityInspirationStoriesNews
Pulp

Log-In

Please enter your credentials to access all Pulp contents.

Forgot your password?

New to Pulp? Register for free

New to Pulp?

Register for free to have full access to our content.

Register

2 min minutes
News

Kombucha in Cardiff

Cardiff-based agency Kutchibok has created labels for a premium-aged kombucha line for Peterston Tea
LabelPackagingSustainability
'The paper texture – and the way the ink sits on it – became a crucial element.'

When Peterston Tea, one of the first commercial tea farms in the UK, decided to expand their range of products to a line of small-batch premium kombucha drinks, they enlisted the help of Kutchibok, a studio founded by Siôn Dafydd and Alwyn Thomas in Cardiff. Peterston Tea, founded in 2018, is a Welsh company that the studio describes as being ‘rooted in family and nature – bringing to life all of the artisanal elements of its farm-to-table story’.

Kutchibok approached the design of the packaging with this idea in mind. Co-founder and creative director Siôn Dafydd says they wanted their ‘modern, minimalist, and confident design’ to celebrate the client’s close relationship with nature. The mixture of materials and print processes used on the packaging was driven by the green credentials and tactile nature of the Tintoretto line of papers. Dafydd states: ‘The paper texture – and the way the ink sits on it – became a crucial element. We wanted a label with a tactile, uncoated finish, and a quality paper stock to emphasise the tactile nature of the blind embossed pattern.’

Sustainability and environmental factors were key elements in the studio’s approach to the project. The bottle used for the kombucha is made of dark green glass that, according to Dafydd, ‘holds a higher percentage of recycled glass than that of a clear bottle’. HP Indigo digital printing was used to print the labels, a process that required minimal setup and produced less waste.

See Pulp 20, the digital printing issue, for more about HP Indigo.

Using Welsh green and black tea as a base for the effervescent beverage, Peterston Tea has launched four different varieties of kombucha.

Paper:
Tintoretto Black Pepper
Tintoretto Gesso

kutchibok.co.uk/work/peterston-tea
peterstontea.com

Featured Materials

Tintoretto

The uncoated natural papers in the Tintoretto range are made from pure ecological ECF cellulose, FSC™ certified, and felt-marked.

Related articles

Stories 13/01/2023

Beauty by numbers

Inspired by the habitat of the region
Graphic designPackagingPrinting
Inspiration 21/06/2022

Proud to share

Australian design studio Voice understands the language and currency of good wine. By Kay Maxfield
Graphic designInterviewsLabel
News 25/08/2022

Print and planet

Read more about sustainable printing on Pulp Digital
PrintingSustainability
News 03/11/2022

Six scents

Fourteenth’s range of numbered fragrances are enhanced by some restrained and tactile packaging choices
Graphic designPackaging
Pulp © 2023
Fedrigoni
Fedrigoni
COOKIE POLICY PRIVACY POLICY
Pulp © 2023