• It
Sign in Get Pulp Pulp 27
Pulp
Sign in Get Pulp Pulp 27
Pulp
  • Inspiration87
  • Stories82
  • News169
  • Pulp Archive
  • Materials Index
  • About Pulp
  • Tell Us
  • Sign in
  • Get Pulp
  • Pulp 27
  • It
Browse Themes
Corporate communicationDigital printingGraphic designIllustrationInterviewsLabelLarge formatPackagingPeople & PaperPhotographyPrintingPublishingSustainabilityInspirationStoriesNews
Pulp

Log-In

Please enter your credentials to access all Pulp contents.

Forgot your password?

New to Pulp? Register for free

New to Pulp?

Register for free to have full access to our content.

Register

5 min minutes
News

Hungarian quartet

An elegant packaging solution for a selection of Attila Gere wines
Graphic designLabelPrinting

Budapest design studio Unger and Partners has been working with the Attila Gere Winery, based in Villány in southern Hungary, since 2017. During this time the studio has redesigned the winery’s main brand alongside its associated Crocus Hotel and Mandula restaurant and wine bar.

The winery’s latest product, the Attila Gere 2012 Library Collection, is a box containing four wines released in a limited edition of 184. Designed by Unger and Partners’s Szilárd Demján, the packaging is the result of a collaborative approach. ‘The most difficult task is the consistent high-quality execution of the brand’s image elements on different surfaces,’ says Demján. ‘For this, the designer, the customer and the manufacturer must work together.’

Unger and Partners developed a unique colour for the Gere Winery – Gere coral red – and a sample was successfully tested on Constellation Snow E/R55 Aida paper (115g/m2). According to Demján, the unique pattern style of the textured paper complemented the graphics and typography and was then used to cover the cardboard box. ‘We also designed a ring strap for the box, which closes it,’ he adds.

Reuse of the box was also encouraged via the approach to the design. ‘The inner punched compartments are not glued in place, they are removable, so that when the consumer has finished drinking the wine, they can store anything in the box and not throw it away,’ says Demján.

The elegant packaging, printed by Sz.Varians in Budapest, also features an inner gold border printed on Sirio Pearl Aurum paper (125g/m2) and gold hot foil stamping.

Papers: Constellation Snow E/R55 Aida, 115g/m2
Sirio Pearl Aurum paper, 125g/m2

ungerandpartners.hu

szvarians.hu

shop.gere.hu/en

Unger and Partners Instagram

Featured Materials

Constellation Snow

High white uncoated papers and boards, embossed, made from pure ECF cellulose, FSC® certified and high strength. Also available in self-adhesive version.

Sirio Pearl

Sirio is a line of natural papers and cardboard with highly lightfast pigments. For packaging; for prints: Sirio Pearl, Sirio Pearl Blend and Sirio Pearl Mèrida. Also available in self-adhesive version.

Related articles

Stories 29/05/2023

Blue horizon

This upcycling initiative combines the worlds of textile and paper production. By Gabriela Matuszyk
People & PaperPhotographyPrintingSustainability
Inspiration 15/08/2024

Green wave

The packaging for a plant care brand is a sensory experience. By Mark Sinclair
Graphic designPackagingPrinting
Stories 07/06/2022

People and paper: Giancarlo Iliprandi

John L Walters interviews Milanese designer Giancarlo Iliprandi, whose career is celebrated in a new book
Graphic designInterviewsPublishing
Inspiration 23/01/2025

Process makes perfect

Swiss graphic designer and letterpress printmaker Dafi Kühne bridges the gap between digital design and printmaking. By Amy Henry
Graphic designPeople & PaperPrinting
Pulp © 2025
Fedrigoni
Fedrigoni
COOKIE POLICY PRIVACY POLICY ACCESSIBILITY STATEMENT
Pulp © 2025