Founded in Paris in 2006, Résidence Secondaire is a creative communications agency with a track record of working with high-end clients. For Yves Saint Laurent Beauté’s New Year’s greetings card, the agency wanted to create something sober and elegant, explains the agency’s Karine Fatovic.
‘Our approach has been to respect both the DNA of the Maison Yves Saint Laurent Beauté in its visual expression and the Christmas campaign deployed by them, but also to express its elegance,’ Fatovic adds.
Working with Sirio Ultra Black, printers Tipografia Altedo added a double pass of hot gold and subtle embossing to reveal the starry pattern of the YSL Christmas packaging. Custom envelopes, with hot stamping on the self-adhesive flap, were also produced.
The New Year’s message ‘calls forth emotion and simplicity,’ says Fatovic. ‘Sirio Ultra Black is a deep black paper with a harmonious texture that is able to reveal the temperament of a double passage of gold and a subtly embossed pattern.’
In 2019, the agency produced a press kit for YSL Beauté dedicated to the launch of its Libre fragrance. Designed as a book, the publication used ten different Fedrigoni papers.