Australian studio Paige Tuzee Designs was founded in 2014 with a keen focus on stationery and branding. Having worked with The Secret Skincare team for years, founder Paige Tuzee recently collaborated with the beauty-focused company to rebrand their range of retail packages, along with assistance from Porter Packaging, a custom packaging solution business. Tuzee states that she has ‘a passion for print, with an emphasis on specialty print techniques, textured paper stocks and monochrome details.’
The Secret Skincare is Australia’s first prescription skincare brand. The Perth-based company began when Dr Clara Hurst and Dr Deb Cohen-Jones, both cosmetic-medical professionals, were introduced and found they had a shared vision to offer the best custom skin solutions to the everyday individual.
When helping to create the updated brand and packaging, Tuzee kept in mind important aspects of the company’s aesthetic – minimalism, timelessness and luxury. Along with this, the design process included sampling a range of papers to ensure that the final packaging was aligned with the team’s shared vision.
There was a large focus on sustainability and all parties involved understood the mission. The Secret Skincare states that, ‘Sustainability is considered in each and every one of our decisions, from our minimalistic regimes, through to our packaging and processes’. This focus informed the use of FSC™-certified paper for the outer packaging, along with the paper texture that complements the simplicity of the design. Tuzee states, ‘It is in beautiful paper stocks and specialty print that I believe the character and personality of a design can really shine.’