Located in the Campania region of Italy, Spazio, a multidisciplinary design studio, was founded in 2011. During the festive season of 2022, Spazio was commissioned by the Italian luxury design furniture store Casamica to create a limited-edition package to gift to their customers. The triangular packaging the studio created includes a triptych of fish products from a leading company in Cetara – a picturesque seaside village on the Amalfi coast.
Anchovies, tuna and colatura are included in the box and the graphics on the outer packaging are a nod to this marine reference. When asked about the project, Spazio’s art director Emiliano De Mazio stated, ‘Ottagono was born for fun. Perhaps as the greatest masters taught us, it is often the game itself that offers unique works that can leave an indelible mark over time. From here we started to imagine a creative path based on form and modularity’.*
De Mazio continues, ‘The triangular packaging evokes the art of all times, from harmony to proportion, as a symbol of the human and divine relationship.’* The packaging was produced by Italian printer Grafica Metelliana.
With packaging printed in three different colours of Materica paper, the aim was to build a trilogy of meanings pertaining to the local geographical features through the colours used. The Materica acqua blue colour was used to ‘represent the beautiful Amalfi coast’. The Verdegris green is a nod to the Monti Lattari mountains and the Terra Rossa red representing the hot, volcanic land in the surrounding area.