To celebrate the tenth anniversary of London Craft Week, multidisciplinary studio TM teamed up with 3D motion design studio Found to create a visual campaign for this year’s event. The studios’ collaboration focused on creating a campaign made from a ‘collection of 1000 digitally “remixed” vessels’, as TM’s Creative Director Danny McNeil refers to them. The team at Found added, ‘The process began by exploring the moment of inception – when an object becomes an object, how and when clay becomes ceramic, and at what point thread becomes textile.’
The aptly named Vessel campaign consists of a book, poster, fair guide and exhibition whose graphics were inspired by a classic vase shape. Digital printing on the latest HP Indigo machine offered the flexibility for each campaign component to be one-of-a-kind. The two studios worked with Leeds printer Team on the printed elements, using digital papers from Fedrigoni.
McNeil says: ‘A limited-edition poster, created variably using HP Indigo SmartStream Designer, furthered the generative qualities of the project, meaning that no two copies are the same.’
In a similar vein, Found experimented with image automation within Cinema 4D, Unreal Engine and Houdini. Through this process they achieved ‘iteration, variety and multiple results’, with parameters controlled by the designers (not AI!), amplifying the designers’ ability to explore.
London Craft Week celebrates creativity throughout the world and brings together more than 750 makers, designers and galleries. An exhibition of the Vessel project, with both physical and digital displays, was presented at Fedrigoni London Studio from 13-17 May 2024.
See more work by TM studio at ‘Love by numbers’ and ‘Mirror to African art’.
Paper:
Book sleeves: Materica Clay 360g/m2 / Sirio Color Rough Black 350 g/m2
Book cover: Symbol Freelife Gloss Digital 400 g/m2
Book inner: Materica Clay Digital 120g/m2 / Symbol Freelife Gloss Digital 170g/m2