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A small selection of 365’s 4000-plus different covers, showing the variation of colours printed on a Ricoh five-colour Pro C7200sx press. Design by TM for Fedrigoni UK, 2021.

7 min minutes
Pulp 20Stories

Day to day data

Every copy of this calendar is different in every way – except for the paper. By John L. Walters
Graphic designPrintingPublishing

A small selection of 365’s 4000-plus different covers, showing the variation of colours printed on a Ricoh five-colour Pro C7200sx press. Design by TM for Fedrigoni UK, 2021.

Examples of the interior pages, with different permutations of artwork by nearly 1000 individual designers and illustrators.

The 2021 edition of Fedrigoni UK’s 365 desk calendar is a mind-stretching feat of digital print production – 4000 copies in which nearly every printed element is different. This is the fourth edition of a project that began four years ago, when London-based TM Studio designed a 2018 calendar printed on Sirio Ultra Black for Fedrigoni UK. The studio’s founders Danny McNeil and Johnny Tsevdos conceived 365 as a ‘community’ venture, for which they would invite designers they knew (or knew of) to design a page each.

At first it was a challenge for McNeil and Tsevdos to get designers involved. Happily the open invitation – to which people could apply online – was welcomed and spread quickly online and by word of mouth. Soon, there were 100 more designers than they had space for. The successful applicants were given a day of the year to interpret, and a deadline by which they had to upload their final artwork.

The designers explain that Fedrigoni UK’s Pari Blackbeard, who commissioned the project, wanted a product that would be welcomed by existing clients and that would also help sales staff start conversations with new customers. 365 ignited a spirit among designers that was both competitive and co-operative. The mix of conceptual, decorative, typographic and illustrative approaches from a large number of professional designers helped the company forge stronger links with the design community, many of whom proudly showed snapshots of the 365 pages via social media.

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Featured Materials

Sirio Color

An extensive range of pulp-dyed uncoated papers and boards with light-fast colours, available in weights ranging from 80 to 700 gsm. Pure ECF and FSC® certified.

Freelife Merida

The range Freelife Merida includes felt-marked papers in different pulp-dyed colors, made with 55% pure environmentally friendly certified FSC™ fibres, 40% recycled fibres, and 5% cotton fibres.

Splendorlux

One-side Cast Coated boards high gloss and whiteness. FSC® certified and made with ECF pulp. Light matt coating on reverse side.

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