• It
Sign in Get Pulp Pulp 27
Pulp
Sign in Get Pulp Pulp 27
Pulp
  • Inspiration82
  • Stories79
  • News161
  • Pulp Archive
  • Materials Index
  • About Pulp
  • Tell Us
  • Sign in
  • Get Pulp
  • Pulp 27
  • It
Browse Themes
Corporate communicationDigital printingGraphic designIllustrationInterviewsLabelLarge formatPackagingPeople & PaperPhotographyPrintingPublishingSustainabilityInspirationStoriesNews
Pulp

Log-In

Please enter your credentials to access all Pulp contents.

Forgot your password?

New to Pulp? Register for free

New to Pulp?

Register for free to have full access to our content.

Register

3 min minutes
News

Cosmic coffee

Studio Lord Z takes inspiration from space for the Aliena Coffee Roasters packaging
Graphic designPackagingPrinting

Aliena is an Italian coffee roastery whose extra-terrestrial themed packaging was designed by Rome-based agency, Studio Lord Z. Founded by Alessandro Gianvenuti, the studio has a specific focus on food & beverage design in recent years, having also created collateral for Il Pagliaccio Restaurant and Drink Kong, respectively.

Gianvenuti says, ‘The design for Aliena Coffee Roasters is inspired by space as a cultural reference and imagery related to astronomy, sci-fi, discovery and the unknown. Space is the visual element that ties the construction of the project together through the logo, coordinated graphics and packaging design.’

Within the packaging there is also a tribute to the movie 2001: A Space Odyssey (1969) with the incorporation of the monolith shape. The Aliena typeface logo is a custom ‘futuristic’ font and Gianvenuti’s goal ‘was to create a strong visual identity, detached from the classic imagery of coffee’. He wanted to build packaging that encourages ‘the curiosity to discover, know, and experiment through a minimal, futuristic and sophis­ticated design’.

The packaging also includes an X-per White graphic postcard with different colours printed on one side and all the coffee’s technical data printed on the other. The coloured postcard is visible from the outside of the box through a die-cut hole.

Gianvenuti decided to use Sirio Ultra Black for the main coffee packaging as ‘it was perfect for a “space object”, with an incredible deep black colour, which was also very rigid and resistant’. The Pantone Silver typography also offsets brilliantly on the paper.

Aliena is the roasting company of Faro, one of the most renowned specialty coffee bars in Italy.

Papers:

Sirio Ultra Black 370g/m2 (Packaging)

X-Per White 320g/m2 (Postcards)

aliena.space

Aliena Coffee Roasters Instagram

lordz.it

Studio Lord Z Instagram

Faro Rome Instagram

Featured Materials

Sirio Color

An extensive range of pulp-dyed uncoated papers and boards with light-fast colours, available in weights ranging from 80 to 700 gsm. Pure ECF and FSC® certified.

Related articles

Stories 21/06/2022

Paper Box

London studio Graphic Thought Facility devised and designed the minimalist-maximalist Paper Box for Fedrigoni. By John L. Walters
Graphic designInterviewsPackaging
Stories 14/06/2022

People and paper: Élodie Boyer

Profile of Éditions Non Standard’s Élodie Boyer, publisher and brand consultant. By Anne Miltenburg
Graphic designInterviewsPrintingPublishing
News 22/05/2025

Botanical eruption

Italian studio BasileADV takes inspiration from the power and natural beauty of Mount Vesuvius for a new gin brand
Graphic designIllustrationLabelPrinting
News 18/05/2023

The alchemist

Designer Dario Frattaruolo takes a scientific approach to creating award-winning work for the drinks industry
Graphic designInterviewsPackagingPrinting
Pulp © 2025
Fedrigoni
Fedrigoni
COOKIE POLICY PRIVACY POLICY
Pulp © 2025