• It
Sign in Get Pulp Pulp 27
Pulp
Sign in Get Pulp Pulp 27
Pulp
  • Inspiration83
  • Stories81
  • News166
  • Pulp Archive
  • Materials Index
  • About Pulp
  • Tell Us
  • Sign in
  • Get Pulp
  • Pulp 27
  • It
Browse Themes
Corporate communicationDigital printingGraphic designIllustrationInterviewsLabelLarge formatPackagingPeople & PaperPhotographyPrintingPublishingSustainabilityInspirationStoriesNews
Pulp

Log-In

Please enter your credentials to access all Pulp contents.

Forgot your password?

New to Pulp? Register for free

New to Pulp?

Register for free to have full access to our content.

Register

3 min minutes
News

Codebreaking caviar

With a bold approach to packaging, design agency Buenaventura focuses on typographic systems that embark meaning
Graphic designLabelPackagingPrinting
‘We wanted to break from the conventions of caviar and be bold!’

Established in 2017, Granada-based design agency Buenaventura were approached by Caviar Riofrío, one of the leading sturgeon farms in Europe, to rebrand and review their product image. Buenaventura creative duo Ramón Soler and Rafa Mateos were up for the task.

Caviar Riofrío, located near the Frío River in western Granada, was the first to obtain worldwide organic certification for its caviar in the year 2000. With a deep history starting in 1963, the company was looking for a refresh to reflect the progression of their brand.

When asked about the creative process for the striking packaging, Ramón Soler said, ‘We aimed for contemporaneity and differentiation in an industry that was largely rooted in the past. With luxury visual codes undergoing a metamorphosis, we wanted to break away from the usual conventions of caviar and be bold, without constraints.’ The result is a brand and image that brings Caviar Riofrío into a modern space – clearly helping the product stand out from others in the world of caviar.

Inspired by Bauhaus master László Moholy-Nagy’s short essay stating that typography ‘must be communication in its most intense form’, Buenaventura developed a visual typographic system based on the movement of sturgeons. This motion inspired the circular shape of the type setting. With the introduction of chromatic coding and clear naming of the different styles of caviar on the packaging, clarity shines through.

Papers:

Constellation Jade Raster WS Barrier FSC™ (self-adhesive label)

Constellation Jade E33 Raster 115 GR (lined boxes)

Oikos EW 300g/m2 and 150g/m2 (editorial pieces)

buenaventura.pro

buenaventura.pro/proyectos/caviar-riofrio

Related articles

Stories 19/05/2022

People and paper: Isabella Bussi

Isabella Bussi is Fedrigoni Group’s Head of Sustainability, helping to lead and guide the company’s green policies and strategies at a critical time. Interview by John L. Walters
InterviewsPrintingSustainability
Stories 28/07/2022

A life in paper

Carlo Cattaneo, who made art with paper, was the designer behind the Fabriano logo, now revived for the digital age. By Paolo Ferrarini
Corporate communicationGraphic designIllustrationPeople & Paper
Stories 10/06/2022

Poetry and motion

Profile of Leonardo Sonnoli by John L. Walters
Graphic designInterviewsPrinting
News 11/04/2024

Pulp is ten

Since 2014, Pulp has championed people and paper. To celebrate our tenth birthday we have made our debut issue available to read online
People & PaperPrintingPublishing
Pulp © 2025
Fedrigoni
Fedrigoni
COOKIE POLICY PRIVACY POLICY ACCESSIBILITY STATEMENT
Pulp © 2025