Claus Porto is a Portuguese brand dating back to 1887, with flagship stores in Porto and Lisbon. Its Voga Soap package has dropped plastic in favour of an all-paper wrapper produced with Symbolcard 270 g/m2. In the future, the brand plans to do without glue, as they already do in the Musgo Real Alto Mar Soap on a Rope and the Deco Collection, which use Sirio Color Rough White 350 g/m2. Many of the designs, originally created for perfume, date back to the 1940s.
A representative of Claus Porto (and its sibling brand Ach. Brito) states: ‘Our product development and creative teams have taken the challenge to transform the brand’s sustainability policies by redesigning the packaging to make it easier to recycle and more eco-friendly.’
Material: Sirio Color Rough White
Photography: Lee Funnell