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2 min minutes
Pulp 26Inspiration

Cava Portell

For the ‘first Eco cava’, designer Gerard Riu sought to highlight the ecological concept, distancing it from previous designs
Graphic designLabelSustainability

For the ‘first Eco cava’, designer Gerard Riu sought to highlight the ecological concept, distancing it from previous designs. The neck tag illustration is taken from a 1914 drawing found in the winery. The customary plastic neck tag was rejected in favour of Sorolla Neck Label H+O WS FSC™ – a reduced-grammage, high opacity material suitable for neck labels – which unifies textures and colour for both labels. Riu notes that his sustainability-conscious clients increasingly opt for paper, which also adds value to the product.

Material: Sorolla

Photography: Lee Funnell

cava-portell.com

gerardriugd.com

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Pulp 26 Articles

Stories 20/06/2024

Around the world

Sarah Flower leads Fedrigoni’s team of global ‘ambassadors’, tasked with promoting P2P to clients and stakeholders
InterviewsPackagingSustainability
Inspiration 23/05/2024

Her Senses

‘Luckily the paper is eco-friendly, recycled and recyclable, which in return gives me – as a brand creator – a sense of confidence and peace of mind.’
PackagingSustainability
Inspiration 23/05/2024

Dunhill

The Dunhill project was a close collaboration between Vincent Villéger, Nirvana, Fedrigoni and the brand
PackagingSustainability
Inspiration 28/03/2024

Taittinger Paradoxe

French Champagne brand Taittinger sought to reduce the environmental impact of its luxury packaging without ‘denying the luxury and beauty of its products’
Graphic designPackagingSustainability

In Pulp 26

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