• It
Sign in Get Pulp Pulp 27
Pulp
Sign in Get Pulp Pulp 27
Pulp
  • Inspiration86
  • Stories81
  • News168
  • Pulp Archive
  • Materials Index
  • About Pulp
  • Tell Us
  • Sign in
  • Get Pulp
  • Pulp 27
  • It
Browse Themes
Corporate communicationDigital printingGraphic designIllustrationInterviewsLabelLarge formatPackagingPeople & PaperPhotographyPrintingPublishingSustainabilityInspirationStoriesNews
Pulp

Log-In

Please enter your credentials to access all Pulp contents.

Forgot your password?

New to Pulp? Register for free

New to Pulp?

Register for free to have full access to our content.

Register

3 min minutes
News

Botanical eruption

Italian studio BasileADV takes inspiration from the power and natural beauty of Mount Vesuvius for a new gin brand
Graphic designIllustrationLabelPrinting

Legends of lore from southern Italy are deeply intertwined with the historical events of the looming somma-stratovolcano Mount Vesuvius, located on the Gulf of Naples.

BasileADV Studio, based in the Irpinia region of Italy and founded by creative director Andrea Basile, took on a project linked to the history of the volcano. Called Vesuvius Magma Gin from Naples, it was inspired by the last eruption of the volcano on 17 March 1944. For this brand-new product, the naming, concept, packaging and storytelling were all taken on by the studio.

The ingredients used in the gin also have a connection to Mount Vesuvius with botanicals found on the mountain’s slopes, graphically represented with hand drawn illustrations inside the volcano’s silhouettes on the label. The volcano was the geographical symbol that defined the brand, to convey what Basile calls ‘the strength, history, and beauty of a unique land.’

The brand logo was inspired by lettering styles found on Neapolitan signs from the 1940s, specifically the forms that echo the shape of architectural vaults. This gave the logo ‘a sense of historical and local authenticity’.

Using the Cotone range of self-adhesives, Naples-based printer Sovemec helped bring the vision to life, carrying out the entire production and printing process of the labels, which includes a raised UV seal.

There is a unique numbered collar on each bottle of gin highlighting the exclusivity of the limited edition as there were only 1944 bottles produced, the number a nod to the year of the last Vesuvius eruption.

The brand also launched a zero-alcohol version of the gin in 2024 that includes juniper from Salerno and laurel, fennel, broom flowers and rosemary collected from Vesuvius National Park.

Paper: Cotone

andreabasile.myportfolio.com

vesuviusgin.it

sovemec.it

Featured Materials

Cotone

The Cotone range includes treefree papers with a precious felt-marked texture a different nuances including black pulp-dyed versions, which make it one of the must-have self-adhesive papers preferred by label designers all over the world.

Related articles

News 25/08/2022

Print and planet

Read more about sustainable printing on Pulp Digital
PrintingSustainability
News 29/08/2024

In front of me

The new Arena Portfolio features two distinctive views of the world, printed on six different paper stocks
Graphic designPrintingPublishing
News 19/12/2024

Endangered species

Godawan artisan whisky collaborates with Butterfly Cannon to raise funds for an endangered Indian bird
Graphic designLabelPackagingSustainability
News 16/11/2023

Concentric circles of delight

Italian creative studio Nju: Communicazione focuses on textural elements for the design of the DOP signature line of Sabino Basso olive oils
Graphic designLabelPrinting
Pulp © 2025
Fedrigoni
Fedrigoni
COOKIE POLICY PRIVACY POLICY ACCESSIBILITY STATEMENT
Pulp © 2025