Parisian agency Partisan du Sens has designed the branding and packaging for B13, a limited-edition cuvée from Bollinger. The name ‘B13’ refers to both the famous Champagne house and the year – 2013. These elements merge together in a monochrome logotype which is embossed on the bottle label and also rendered on the exterior of the box. When the packaging is opened, the ‘B’ is split into a ‘1’ and ‘3’.
The year is significant because of the unique weather conditions that occurred in the Champagne region during 2013: a long winter, followed by a wet spring and hot summer complete with thunderstorms. Bollinger says the identity, ‘is enhanced by the contrast of white and black, echoing the snow and frost so characteristic of 2013 and the Pinot Noir grape variety.’
Rows of vines and the contours of the Reims Mountain are also referenced in the packaging design. Gérald Galdini, design manager at Partisan du Sens, says the project was the first the agency produced during the Covid-19 pandemic, and its development was driven by an eco-friendly approach. The box is 100 per cent recyclable.
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