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Photography: Lee Funnell

2 min minutes
Pulp 26Inspiration

Her Senses

‘Luckily the paper is eco-friendly, recycled and recyclable, which in return gives me – as a brand creator – a sense of confidence and peace of mind.’
PackagingSustainability

Photography: Lee Funnell

Her Senses is a new Chinese lingerie brand devised and founded by Cloris Li and creative director Sarah Han. For this luxurious box, Han was keen to replace the plastic inner packaging that usually holds the underwear, and to avoid plastic lamination. She chose Acquerello because she was looking for a paper that would give ‘artistic variation’ and demonstrate ‘the refined emotions behind the brand image’.

Han states: ‘Luckily the paper is eco-friendly, recycled and recyclable, which in return gives me – as a brand creator – a sense of confidence and peace of mind.’

Material: Acquerello

hersenses.com

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Featured Materials

Acquerello

Uncoated papers and boards made with E.C.F. pulp, certify FSC®. Felt marked on both sides. Substances over 240 gsm are multi-ply laminated in the formation stage. Available in three shades: Bianco, Avorio and Camoscio. Also available in self-adhesive version.

Pulp 26 Articles

Stories 20/06/2024

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Taittinger Paradoxe

French Champagne brand Taittinger sought to reduce the environmental impact of its luxury packaging without ‘denying the luxury and beauty of its products’
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In Pulp 26

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