The latest edition of Pulp, Fedrigoni’s journal of people and paper, turns its attention to the paper company’s comprehensive new identity design (or branding), which can be seen on swatch books, business cards, bags, pencils and on one of Fedrigoni’s giant delivery trucks, photographed by Francesco Brembati on the streets of Verona.
The cover shows Pentagram partner Harry Pearce, whose team designed the extensive rebrand during the pandemic. The issue also looks at the background to Forma, Fedrigoni’s new corporate typeface; an innovative approach to beer labels designed to reduce waste; logos from New Zealand; and some highlights from the Fedrigoni Top Award 2021.
Take a look at the exclusive preview of selected articles from this issue
The bloodline of a brand
Fedrigoni’s new identity has been forged by Pentagram partner Harry Pearce.
For the love of logos
A new book details some timeless identity symbols from New Zealand.
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order Pulp now.
PAPERS USED IN THIS ISSUE…
Pulp 20 “special digital printing” examines the contemporary panorama of digital printing. Through the report “The future is here” (edited by director John L. Walters), and in “How it works” it provides an accurate description of three different printing machines : HP Indigo, Fujifilm Jet Press, and Ricoh C7200 series. The issue features a wide range of case studies – including TM Studio’s 365 diary / calendar, the result of a digital variable data printing process – that show how designers, brands and printers use the new processes to create impactful work on highly innovative paper.
Pulp has reached its twentieth edition in seven years of publication in five languages: Italian, English, French, Spanish and German.
Take a look at the exclusive preview of selected articles from this issue
Paper and planet – Plastic to paper, fossil to fibre
Achieving a sustainable, circular economy requires both immediate action and long-term thinking in the materials we use.
Day to day data
Every copy of this calendar is different in every way – except for the paper.
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order Pulp now.
PAPERS USED IN THIS ISSUE…
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COVER Symbol Pearl Ice 300 g/m2. |
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PACKAGING Tintoretto Ceyoln Ginepro 250 g/m2. |
Pulp 19 features posters from 19 artists against Covid-19, with a focus on sustainability in paper manufacturing. The star of this edition is Paper Box, the complete collection of papers by Fedrigoni organised in three volumes. The new collection designed by the London-based studio Graphic Thought Facility is a unique tool to help you dive through the rich variety of our production and find the right paper for your ideas.
Take a look at the exclusive preview of selected articles from this issue
Paper and planet – Pulp’s new series about sustainability
An interview with Chiara Medioli, vice-president of Fedrigoni, about the challenges posed by environmental issues when choosing and using paper.
Paper Box
We had to make it to know it would work. You can only design for paper on screen for so long.’London studio Graphic Thought Facility devised and designed the minimalist-maximalist Paper Box for Fedrigoni.
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PAPERS USED IN THIS ISSUE…
COVER
Symbol Card Eco 50% 240 g/m2.
INNERS
PACKAGING
Freelife Mérida Kraft gr. 280 g/m2.
Pulp 18 – ‘Message on a bottle’. This issue celebrates the look and feel of labels for wine, beer and spirits, with delicious examples of design for drinking from across the world. People will always need labels.
Take a look at the exclusive preview of selected articles from this issue
People and paper
“Wine is all about being rooted to the earth and the local. We try to strip the label design back. It’s really all about the wine.”
For Fernando Gutiérrez design is about relationships, dialogue and letting things speak for themselves.
Never fit in
With fierce competition between products, how does design studio Stranger & Stranger make a 10cm label on a bottle of wine or spirits stand out?
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order Pulp now.
PAPERS USED IN THIS ISSUE…
COVER
Pressure-sensitive Adhoc Tintoretto Gesso 95 g/m2, Inside: Sirio Rough Flamingo 210 g/m2.
INNERS PACKAGING
Splendorlux Verus Black 250 g/m2.