• It
Sign in Get Pulp Pulp 27
Pulp
Sign in Get Pulp Pulp 27
Pulp
  • Inspiration84
  • Stories81
  • News167
  • Pulp Archive
  • Materials Index
  • About Pulp
  • Tell Us
  • Sign in
  • Get Pulp
  • Pulp 27
  • It
Browse Themes
Corporate communicationDigital printingGraphic designIllustrationInterviewsLabelLarge formatPackagingPeople & PaperPhotographyPrintingPublishingSustainabilityInspirationStoriesNews
Pulp

Log-In

Please enter your credentials to access all Pulp contents.

Forgot your password?

New to Pulp? Register for free

New to Pulp?

Register for free to have full access to our content.

Register

3 min minutes
News

Moon and the stars

The story of a Sardinian witch-goddess influenced the bold design for a new wine produced on the island
Graphic designPackaging

Heart Studio, a multidisciplinary practice based in Sardinia founded by designers Martina Silli and Bruno Savona, has designed the packaging for the first wine produced by Agrivinicola Sangiovannese, a small winery located in Sulcis in the south of the island.

Rajosa, a rosé, is described as having ‘an aroma of Mediterranean scrub, red fruits and strawberries with notes of aromatic herbs’, produced in small quantities via a manual harvest on a sand and clay-based soil that faces the sea.

Agrivinicola Sangiovannese’s hands-on approach to wine-making directly influenced the design of the bottle’s packaging – including pink lacquer to seal the cap.

The name of the wine refers to Rajosa, a mythical witch-goddess figure with connections to the moon, whose legend is known throughout Sardinia. According to the story, Rajosa was eventually transformed into stone. Today, a large menhir (or standing stone) known as Pedra de Lughia Rajosa can be found in the Sulcis countryside.

‘We reasoned on a radical, bold typographic sign printed on Fedrigoni Tintoretto Gesso self-adhesive,’ say the designers. This was enriched by the gold foil ‘which graphically interprets the starry sky from the Sulcis countryside; a tribute to the ancient cult of the moon and the connection with the heavens.’

Papers: Tintoretto Gesso H+O FSCTM

weloveheartstudio.com

We Love Heart Studio Instagram

Featured Materials

Tintoretto

The uncoated natural papers in the Tintoretto range are made from pure ecological ECF cellulose, FSC™ certified, and felt-marked. Also available in self-adhesive version.

Related articles

Inspiration 05/06/2025

The floating world

London design agency IWANT became its own client after launching a beautifully packaged brand of matcha tea. By Patrick Baglee
Graphic designPackagingPrinting
Inspiration 06/06/2024

Mind the pay gap

The Lost Time Project aims to ‘spark action and conversation around the gender pay gap’
Graphic designPrintingPublishing
Stories 13/07/2023

People and paper: Johanna Agerman Ross

Disegno’s Johanna Agerman Ross discovered her entrepreneurial streak by making magazines. Interview by John L Walters. Photographs by Graham Morgan
Graphic designPeople & PaperPrintingPublishing
News 15/09/2022

Open to change

The Alliance Graphique Internationale’s ‘AGI Open’ conference takes place in Trieste, Italy next week
Graphic designPeople & Paper
Pulp © 2025
Fedrigoni
Fedrigoni
COOKIE POLICY PRIVACY POLICY ACCESSIBILITY STATEMENT
Pulp © 2025