Founded in 2013 by partners Eva Guadalupe and Fede Reyna, Valencia-base creative studio Meteorito Estudio specialises in packaging and product launches. Reyna discussed the motivations for starting the studio, saying, ‘We wanted to build up something different, a small creative boutique that would enable us to work our way, paying attention to detail and welcoming the client in the creative process.’ This approach led to packaging projects in collaboration with Calcetas winery from Bodegas Reyna.
Steeped in heritage and family-owned, Calcetas offers limited-edition, 100% organic wines with a focus on respect for the environment. At the beginning, Calcetas, was originally a single Tempranillo red wine and the range then extended to white wine offerings of Viognier and Sauvignon Blanc varieties in the years following.
Calcetas, which translates to the traditional art of needlework, inspired the approach for the packaging. The studio used the ‘C’ of Calcetas, joining intertwined threads through stitched holes in the paper to create the handmade, embroidered design. These designs were then scanned in high resolution to be applied to the labels. Reyna states, ‘In this way, we could preserve the irregular shape of the threads and even their shadows.’
The colours of the threads are related to the product. For the Tempranillo, the green colour represents the vineyard and the red represents the wine. In the case of the white wine, the thread is gold to illustrate the brilliance of the golden liquid. A braille varnish was applied to give the sensation of touching a real dimensional thread.
The texture and touch of the papers used for the labels was highly considered by Meteorito – with a distinct importance on a material that could look stitched. Reyna states that, ‘Constellation Snow Intreccio was the best possible solution for the red wine label because of the natural look and feel.’ For the white wine, it was decided to go for the Materica Verdigris, because it ‘has a natural and special texture and touch that also helped us express the craftwork involved in this wine’s production’.
Paper:
Constellation Snow Intreccio Ultra WS FSC™
Materica Verdigris Ultra WS FSC™