Story tasting

MagazWine is a compelling and experimental publishing project, mixing wine packaging with short stories. Graphic designers at studio Design Associati saw it as an opportunity to experiment with different mediums, incorporating history, type design and graphics. The Treviso-based studio explains that the MagazWine format was inspired by the way we interact with wine packaging; whether when preparing a meal at home or heading out for dinner with friends and family.

Such thoughts led them to devise a quick-read publication printed directly onto the wine label, telling ‘a story about the territory and the history of the winery’. Its design was informed by their knowledge of Italian type foundries, typographers, designers and printers, ensuring the right approach for realisation of this project.

Design Associati frequently displays its deep affection for type and design history, as shown in projects such as the calendar featured in ‘Italian type and cinema’ in Pulp 19. The designers believe the approach of ‘graphic design as a dialogue between form and content’ shines through in this project.

The collaboration features winemakers Loredan Gasparini in the Treviso hills, plus independent type foundry Zetafonts (Florence). The printing was managed by all-female printing company Tipografia Unione, based in Vicenza, Italy.

With the launch of the first ‘issue’, the studio is striving to expand the project into a series. Stay tuned for the next edition, and if you are interested in this collaboration write to Design Associati at da-editoria@design-associati.it.