Italian outdoor lighting manufacturer, Simes, created a demo box for Bell, its first ever line of minimal decorative lighting products. The product and packaging, which were created in collaboration with Angelica Botti, granddaughter of Sime’s founder Egidio Botti, functions as a marketing tool to explain the product’s characteristics. The box uses Imitlin paper with bronze hot foiling for text and drawings and includes a sample of the real product inside so that customers can touch it and see the technical information within the interactive packaging. Founded in 1973, the company has always been a family affair, as Angelica Botti explains: today her father runs the firm along with her and her sister, Claudia.
Materials: Imitlin