This edition of Pulp celebrates ten years of Fedrigoni’s acclaimed journal of people and paper.
Pulp 27’s cover feature is a ‘People and paper’ interview with Margherita Porra, founder of Canadian studio Arithmetic, in which she discusses the idea of a ‘new luxury’, along with tactile materials and ingenious techniques.
‘Green Wave’ features packaging for the plant care brand, Sowvital, designed by French studio Leslie David.
‘Brazilian blooms’ looks at hand-made boxes for Vingt Creative Flower & Co., a flower delivery service that creates a ‘true act of gifting’ where the packaging has as much impact as the flowers.
‘Package deal’ highlights the history and work of Italian branding agency Auge Design. Talking with partner and Executive Creative Director Davide Mosconi, we look at a variety of award-winning packaging created by the agency.
In ‘Let’s get phygital’, John L. Walters interviews Fedrigoni’s Antonio Linardi about the company’s expansion with large format digital printing and RFID (radio frequency identification) tags. This invisible technology can connect the physical and online worlds, with implications for commerce, communications and end-of-use management.
‘Beneath the cover’ shows how Matej Vojtuš and Josefina Karlíková keep the Czech tradition of making beautiful books, with a focus on the harmonious connection between content and form.
The issue’s pages were printed on Sirio Color Arancio 140 g/m2, Arena Natural Rough 140 g/m2, Arena High Definition Extra White 140 g/m2, Freelife Vellum White 140 g/m2, with a cover on Mistral Design E/E98 Premium White 250 g/m2. The outer carton is made from Imitlin Allpack Tela E/R05 Rosso 350 g/m2.
Pulp 27 was produced by the award-winning team behind Eye magazine, and printed under the supervision of art editor Holly Catford at Grafiche Milani in Milan.
To read inspirational articles about new approaches to print, packaging, sustainability and the creative use of quality papers and self-adhesives in design and production, subscribe to pulp.fedrigoni.com (updated weekly with fresh content), and follow @pulpjournal_ on Instagram.
Contact: pulp@eyemagazine.com