The colourful packaging of Sturios, a new line of caviar, was commissioned to showcase the brand’s fresh approach to this traditional gourmet product. The packaging, designed by Spanish studio Lacía, won a Gold award at the 2020 Pentawards. For Sturios, digital printing was the most effective way to produce a design that was both economically efficient and personalised for the brand. ‘The combinations of different elements are infinite and the variation in the results is spectacular.’ The result, Lacía states, ‘was a design which is capable of fusing elegance with contemporary style.’
Project Details:
Client: Sturios Caviar.
Label design: Lacía.
Design director: Igor García.
Head of strategy: Oliver Gutiérrez.
Head of production: Alfonso Martínez.
Production specialist: César Puchía.
Project manager: Yolanda García.
Printer: Mradhesivos, Albal.
Machine: HP Indigo 6900.
Paper: Tintoretto Gesso 115 g/m2.