Five ‘love messages’ are incorporated into the colourful packaging of the new range from German handmade chocolate manufacturer Mutterland.
For its Love Edition range, the gold-embossed packaging puts the type-led message front and centre, with each bar referencing a famous love song. Dark chocolate with barberry is named after ‘I Will Always Love You’, the Dolly Parton song made famous by Whitney Houston, while white with strawberry is called ‘Love To Love You Baby’ (after the breakthrough hit that Pete Bellotte and Giorgio Moroder wrote for Donna Summer).
Since 2015, Mutterland has been making its own handmade chocolate, using sustainably sourced and fairly traded raw chocolate. Many of the ingredients, such as spices and nuts, come from small, regional manufacturers that Mutterland also stocks in its delicatessen shops.
The packaging was devised by Hamburg-based agency We Love Design, which has developed the entire packaging concept for the chocolate manufacturer to date, alongside designing its concept store in the city. WLD’s previous packaging designs include a neon pink box for Mutterland’s ILY (I Love You) bar and an eye-catching illustrated range created with artist duo Doppeldenk.
Paper: SymbolCard 330 g/m2