Based in Banja Luka in Bosnia and Herzegovina, studio Nenad Došen specialises in branding, identity and packaging design. For a new project with the Monogram distillery in Krusik the studio has designed the identity and labels for a range of fruit brandies called Duboka Hipnoza (Deep Hypnosis).
According to creative director and graphic designer Nenad Došen the consumption of fruit brandies (known as ‘rakija’) has been increasing in the region, driven largely by the younger generation, with consumption moving out of the more traditional bars and into clubs and the ‘at home’ market.
‘Respecting tradition and quality as imperative for this product, we’ve designed packaging that differs from the classic, strict design that characterises most drinks in this category,’ Došen explains. ‘Deep Hypnosis brings a dose of humour, and the design is aimed mainly at new generations, but also at all those eager to change the traditional approach to brandies.’
The studio has designed the labels for four fruit brandies: classic plum, Williams pear, quince, and apricot, each with its original signature and associated character – scientist / magician Professor Plummer, orchard-keeper Mr Pear, and brandy aficionados Mrs Quince and Mrs Apricot, respectively.
Of the paper choice, Došen says the studio used Aquerello Bianco ‘for its beautiful texture that complements the visuals on the label’. The project was printed at ProMedia in Belgrade, Serbia.
Photography: Bojan Crnokrak
Paper: Fedrigoni Acquerello Bianco 90g/m2