According to designer Javier Garduño, the producers of Niño Santo wanted to create a soft drink with psychedelic elements for the adult market. The result, a blend of orange and turmeric juice, also contains 10mg of psilocybin, the psychotropic compound which is found in ‘magic mushrooms’ (or ‘holy children’ as Mexican shamanic medicine names hallucinogenic mushrooms). ‘For the graphics, we were clear that we wanted a psychedelic experience,’ says Garduño. The packaging follows suit and so the bottle cap is shaped like a mushroom. At the heart of the label design is an optical illusion that reinforces the psychedelic aspect of the experience: patterns of red and blue combine so that, when the bottle is moved, the graphic appears to rotate like a kaleidoscope. ‘By repeating [the] graphics combined with colours, we achieved this spectacular effect,’ adds Garduño. The label also features embossing, debossing and laser stamping, which, he says, makes it a more premium experience.
Material: Hemp Extra White Ultra WS FSC®
Design: Javier Garduño / Estudio De Diseño
Printer: Etinort
Producer: Mida