• It
Sign in Get Pulp Pulp 27
Pulp
Sign in Get Pulp Pulp 27
Pulp
  • Inspiration82
  • Stories81
  • News163
  • Pulp Archive
  • Materials Index
  • About Pulp
  • Tell Us
  • Sign in
  • Get Pulp
  • Pulp 27
  • It
Browse Themes
Corporate communicationDigital printingGraphic designIllustrationInterviewsLabelLarge formatPackagingPeople & PaperPhotographyPrintingPublishingSustainabilityInspirationStoriesNews
Pulp

Log-In

Please enter your credentials to access all Pulp contents.

Forgot your password?

New to Pulp? Register for free

New to Pulp?

Register for free to have full access to our content.

Register

3 min minutes
News

Terra rossa

Croatian Studio Tumpić/Prenc evokes the history of the Istrian region with their olive oil packaging
Graphic designPackagingPrinting
‘The goal was to design packaging that evokes the rustic charm of Istria.’

Croatian Studio Tumpić/Prenc balances tradition with a contemporary approach – a vision that reflects the deep culture of the region in which they live. Creative director Anselmo Tumpić and managing director Sara Prenc Opačić founded the studio in 2017 after returning back to their hometown of Rovinj from Milan and Zagreb, where they both worked for bigger agencies.

The studio collaborated with Croatian extra virgin olive oil producer E Pluribus Unum, ‘custodians of 3000 organically grown olive trees’ in the Istrian peninsula, once a vital part of the Roman Empire. Tumpić says, ‘The goal was to design packaging that evokes the rustic charm of Istria and highlights the relatively unknown tradition of olive oil production, which dates back to ancient Rome.’

The studio’s process included gaining a deeper understanding of the region’s heritage. They discovered that the reddish soil of the area, known locally as ‘Terra Rossa’, plays a large part in the cultivation and quality of the olive oil. This became a key factor in the design of the packaging, taking cues from nature’s colour palette for the product’s screenprinted bottle. The box design uses Materica Terra Rossa paper to ‘further strengthen the conceptual connection between all elements.’

One key feature of the packaging is the design of a modern bottle which, when placed in the box, flows into a broken amphora-style silhouette. The cohesive ‘cracks’ within the bottle and box design make deeper links to Roman antiquity and the history of the olive orchard location. These fractures in the design also allow for a glimpse into the contents of olive oil within the bottle.

The project has received international recognition, including awards from Pentawards and Dieline and a D&AD Pencil.

Paper: Materica Terra Rossa

tumpic-prenc.hr

tumpic-prenc.hr/en/projects/istriana

Featured Materials

Materica

Pulp-coloured papers and boards made with 40% CTMP fibres, 25% pure environmentally friendly fibres, 20% recycled material and 15% cotton fibres. Also available in self-adhesive version.

Related articles

Stories 14/06/2022

People and paper: Steven Guarnaccia

John L. Walters talks to illustrator Steven Guarnaccia about notebooks, design-obsessed fairy tales and the wisdom of saying ‘yes’
Graphic designInterviewsPrinting
News 28/09/2023

Anchovy origami

Italian agency Idea Studio Creativo enlists a playful (and folded) approach to packaging Machettö anchovy pesto
Graphic designPackagingPrinting
News 27/04/2023

Sardinian celebration

Heart Studio’s packaging design for Cantina Argiolas marks the anniversary of its flagship wine Turriga
Graphic designPackagingPrintingPublishing
Stories 30/03/2023

The future starts here!

It is impossible to imagine design without the Salone del Mobile, declares architect and editor Marco Romanelli
Graphic designPeople & Paper
Pulp © 2025
Fedrigoni
Fedrigoni
COOKIE POLICY PRIVACY POLICY ACCESSIBILITY STATEMENT
Pulp © 2025