Tommaso Gentile and Laura Doro of design agency Bottega Artemia [previously Artemia] designed the Perpetuo! calendar with the aim of ‘illustrating a story made of paper, ferrying the observer across a river of typography, history and atmospheres.’ The multi-layered, die-cut calendar has ‘no beginning and no end’, and places focus on days – rather than months or the calendar year – that are navigated using a place-marking magnet. It is intended to be kept and to show the physical toll time takes on the object. Gentile and Doro say that the calendar, printed on Materica Limestone, reveals ‘the flow of time through a visual architecture that shapes ever-changing shadows, depending on how the sun moves during the day and how the artificial light illuminates it.’
See ‘Living by numbers‘ for the full list of case studies.